DIRECTV to Offer 11 HBO/Cinemax Channels in HD
HBO, HBO Signature, HBO Family, HBO Latino and Cinemax Channels Among HD feeds to Launch Beginning in September of this Year
EL SEGUNDO, Calif.--June 13, 2007--Continuing to pack its lineup with premium-quality HD channels for launch this fall, DIRECTV will begin to roll out the HD feeds of 11 HBO and Cinemax channels nationally in September.
In addition to the HBO (East) HD channel it currently offers, DIRECTV will launch the following HBO/Cinemax channels in full-time HD: HBO West, HBO2 West, HBO2 East, HBO Family East, HBO Family West, HBO Latino, HBO Signature, Cinemax East, Cinemax West and MoreMax. The channels will begin rolling out in September and continue to launch through the rest of the year. DIRECTV currently carries each of these channels in standard-definition.
"Through our determination to push for more and better HD programming, and HBO's commitment to provide 11 HD feeds, we're continuing to set the pace in the HD marketplace," said Derek Chang, executive vice president, Content Strategy and Development, DIRECTV, Inc. "The sheer volume and quality of the HD programming DIRECTV is launching this fall clearly sets us apart from cable and Echostar. The new HD channels from HBO, which continue to offer compelling and critically acclaimed programming, will be an exciting addition to our growing HD lineup."
The new HBO channels will be among the up to 100 national HD channels DIRECTV is planning to rollout by the end of 2007 following the launch of its D10 satellite in July. The new services will be available beginning in September and will continue to roll out through the end of the year.
An additional DIRECTV satellite will launch early next year to support further HD expansion. Between the two satellites, DIRECTV will have the capacity to deliver an industry leading 1,500 local HD and digital channels and 150 national HD channels, in addition to new advanced programming services for customers.
About DIRECTV
DIRECTV, Inc., the nation's leading satellite television service provider, presents the finest television experience available to more than 16 million customers in the United States, through exclusive content, industry-leading customer satisfaction (which has surpassed cable for seven years running) and superior technologies. Each day, DIRECTV subscribers enjoy access to over 250 channels of 100% digital picture and sound, exclusive programming and the most comprehensive collection of sports programming available anywhere, including NFL SUNDAY TICKET(TM) and MLB EXTRA INNINGS(R). DIRECTV (NYSE
TV) also leads the digital television technology revolution with exclusives such as NFL SUNDAY TICKET SuperFan(TM), US Open Interactive and YES Network Interactive and will soon have the capacity to offer over 150 channels in HD. For the most up-to-date information on DIRECTV, please visit directv.com.
CONTACT: DIRECTV, Inc.
Robert Mercer, (310) 964-4683
Darris Gringeri, (212) 462-5136
SOURCE: DIRECTV, Inc.