I am a current and 8+ year customer of direct tv. I would really like to go to whole home hd - dvr system. As an existing customer, the deal just isn't comparable to a new customer. I called the retention department and they are willing to get me the hd dvr for $99 ($100 off), but then I have to buy the other hd receivers. All in all $450 plus a monthly rate of $90. Current customers can get it all free plus one year monthly rate of $39.99. How can I become a "new" customer again. Yes, I know I got a good deal eight years ago but loyal customers shouldn't be hung out to dry.