Exactly. Also, the better the other teams in the conference are doing, the more exciting the week to week games are. I hate playing the conference doormat, but the way its been in the sec lately, anyone can conceivably upset anyone else. Makes for better football IMHOI root for a team, too, but I have a mutual respect for other teams in the conference. If the conference is doing well, the more bowl money/advertising/TV deals the conference gets and is dispersed to each school.