I read most but not all posts, not sure it was pointed out, the title is wrong. I can't find where Mccain or anyone said programs can't be sold in bundles as the title suggests. There is just no way the Government is going to regulate the cost of the individual channels. Therefore, if you want to pay alot for a few channels, but still pay less than a full package, I can see that coming. Anyone who thinks you will get channels at a few bucks each is not looking at reality.
Beyond that, while I certainly agree Sports is a big culprit in all this, and those who want it will absolutely pay more under an A La carte plan, so too will most all of us for your channels if there were no packages. Even the popular ones that a majority would get, say USA, will cost much more because there are still thousands and thousands that will not get it. Right now you and they are currently paying a relatively reasonable amount. Your hope will be - most ironically, that most will stick with packages so that the few who want to pay more per channels but get only a few, won't have to pay alot more per channel. A La carte only works for those that truly want a very few channels. One possible solution would be if the carriers allowed you to add and delete easily and cheaply (not going to happen) when your favorite series is running.
My feeling is the topic is the wrong solution, the wrong bundling to be dismantled. A better solution would be to not allow the providers to mandate bundling of their own channels. Let the marketplace decide that. In addition, the RSN's do have to be in a separate tier, if the carrier wants it that way. That solves a whole host of problems. The RSN's then can charge as much as their little hearts desire. The carrier will pass that cost along, with their added amount, and let the chips fall where they may. I strongly feel the RSN's are the equivalent of the premium channels, partly because they have priced themselves to be that way. I do like sports, and I do watch my RSN's especially baseball, so it isn't about not liking sports.
In addition this next one may sound good, but rarely is a Government proposal good. Not allowing providers to determine where to show their product, OTA or Cable is meddling and big mistake. If sports are mandated to stay on OTA, do you really think that will remain free? At the least it will give the networks a foot in the door to say they must not make more money because they have to keep expensive programming. If I were a Network I would support that legislation. In fact, very likely it came from them.