It is predicted to increase for Cable/Satellite for the next few years.
DirecTV (company) is losing over 500,000 a quarter, confirmed here-
DIRECTV's video subscriber base (combined DIRECTV, U-verse, DIRECTV STREAM) is the second largest traditional multi-channel video programming distributor (MVPD) in the U.S. with approximately 16.5 million subscribers at the end of 1Q21
DIRECTV's video subscriber base (combined DIRECTV, U-verse, DIRECTV Stream) is the third largest traditional multi-channel video programming distributor (MVPD) in the U.S. with approximately 11.3 million subscribers at the end of 3Q23
So that is 10 quarters between the two reports , 5.3 Million gone, divide by 10 = a 530,000 per quarter average.
It is predicted to increase for Cable / Satellite, not just those leaving Paid Live TV for the streaming services like Paramount + ( who is still gaining subs), but those who do not want to give up Live TV and go to YTTV instead ( who gained 1.9 Million last year).
Cable/Satellite still lost about 7 Million subs in 2023, but since YTTV gained, Pay Live TV total losses were 5 Million basically.
But the point is, where did that 5 Million go plus the other 25 Million that left previously.
Again, as of now, out of 131 Million Households here
Slightly rough numbers-
Paid Live TV 100 Million Subs in 2017
Paid Live TV 70 Million Subs at the end of Q1 2024
So, 61 Million Households without Paid Live TV
Which means, by the middle of next year, there will be more households without then with Paid Live TV.