New customers have something called a "subscriber acquisition cost" associated with them. It costs an average of well over $600 to bring them into the fold. DISH and DIRECTV are willing to pay this cost once.What I just don't get is that they want $100 for an existing customer to upgrade to HD...yet they'll give it to new customers for free?
Treating your relatives like new customers again isn't going to bring them their $600 dollars back any faster by adding another $400-600 to their investment.