If “forced bundling” means what I think it does then we should all be extremely grateful to Dish for standing up to this practice. Let me explain.
The most popular and most watched channels available today are the local channels, the “big four” (CBS, FOX, NBC, ABC). All major sports leagues will put their prime games as well as many playoff and championship games on one of these four channels. Other large events, awards shows, popular drama and comedy shows, etc., are also often aired on these networks which either own multiple cable channels or are themselves owned by a company that owns many cable networks.
Now, imagine you’re a network like Fox and trying to stay relevant in this ever changing landscape of cord-cutting and cord-shaving. You need to ensure your primary property (broadcast network) remains a huge cash cow as well continue to grow the rest of your portfolio of channels (FS1, Big10, etc.). On top of that, you also have to maximize profits year after year which is, of course, the ultimate goal of any publicly-traded company.
So if your a network with those goals and pressures, why on earth would you NOT attempt to bundle your less-popular channels with your most-popular channels? You are, in essence, holding your most popular property hostage while demanding maximum revenue for your less popular properties. Businesses do this all the time!
If Dish gives into this demand then imagine what it would do to the future TV landscape? Think no ABC without also carrying ESPN, Disney, and other Disney-owned channels at whatever price they choose to set. No CBS without also carrying CBS Sports, Showtime, etc. Don’t want to play ball? You’ll lose access to NFL games, March Madness, American Idol, The Oscars, you name it! Once that door opens there’s no going back.
I believe this is a very important stand for Dish to make, albeit possibly one of the last in a war they are already losing. But if Fox simply gets their way, Dish (and eventually all pay TV provider’s) bills will rise to the point that we’ll all be missing the days of annual $5 increases.