But the potential expansion of the NCAA tournament has support in collegiate circles, particularly from college basketball coaches. The idea talked about with TV networks would likely take it from its current field of 65 teams to 96 teams and add another week to the competition, with the top 32 teams receiving byes. The move has been characterized as folding the NIT into the NCAA tournament.
The NCAA clearly expects that the added week of games would significantly increase the tournament’s rights fee. A larger field would mean more content, more scheduling opportunities and theoretically more revenue for the broadcaster and the NCAA, which derives more than 90 percent of its total annual revenue from the tournament’s media deal. Nearly all of that revenue passes through the NCAA and is distributed to its member institutions.