DIRECTV CMO (Chief Marketing Officer) Vince Torres told a financial conference today that subscriber defections “have not been immaterial” since the company lost the entire Disney suite of channels, including ESPN, on September 1. However, he said the company expects to ‘claw back’ those subscriber numbers when it ultimately reaches a new deal with Disney.
Rumors are they are high and have grown everyday.
And if he thinks he will get them back, I would believe him to be incorrect, go back to a more expensive service, old equipment and a new 2 year contract, what happens if DirecTV gets rid of other stations, quite likely based on their current rhetoric, with a new contract, they would be stuck on the Satellite /by internet side or no contract with Stream, but that is about $50 more then YTTV.
DIRECTV Says Subscriber Losses 'Not Immaterial' Since Disney Dispute - The TV Answer Man!
By Phillip Swann The TV Answer Man –Follow me on X. Former editor of Satellite DIRECT magazine. Reported on DIRECTV for 30 years. DIRECTV CMO (Chief Marketing Officer) Vince Torres told a financial conference today that subscriber defections “have not been immaterial” since the company lost the...tvanswerman.com
I think if it ends within the next week or two they'll get most of them back. Hardware still installed and not enough time for new habits to sink in, free trials still going, and for many a little goodwill with the proactive credits for stopgaps they've recommended.
Longer than that... and yeah, most are gone for good, exacerbating the bleeding out they've already been experiencing for years. Stopgaps will become replacements, and the credits will dry up.