that should be its own pay channel for that price
And that. my friend, is the crux of the problem. The ESPNs are 5/16th of the price of basic cable (or DBS, I will just call it cable for ease of understanding). The other sports channels are another 3/16ths. That adds up to HALF of you cable bill, just passing through you to the cable company to the leagues, to the players. Those zillion dollar contracts aren't paid by the zillionaire owners, they are paid by Y O U.
And, under the old paradigm, "everybody" (well, actually well over 90% of folks) had cable, so "everybody" paid.
But, and for sports fans this is hard to understand, but it is true, there are LOTS of people who really don't care about sports at all.
So Disney, et al, is on the hook to the various leagues for big $$, and the leagues are on the hook to the players for big $$. And the new paradigm has many people so-called "cord cutting" and getting internet based deals with NO SPORTS CHANNELS. Really the only money savings between "cord cutting" and traditional cable is sports.
So now Disney, et al, needs not $8 or $9 from "everybody" but, according to one report I read, something like $48 from people who actually like sports, which means it is unaffordable for all but the very rich.
At the end of the day, the Market will correct, and zillionaire players will only make quadtrillions and not quinttrillions, but that will take a generation. In the mean time, Disney stockholders will suffer, AT&T and eventually all cable company stockholders will suffer, and people who like sports on TV will suffer.