Did you read the article? Out of 1,002 people, only 41% owned an HDTV (411 people). Out of those people, only 56% were hooked up to an HD source (230 people). So out of 1,002 people, only 230 are actually watching HD programming. How does that support his argument again?
If I'm a marketing guy and I see these numbers, I see that nearly 1/4 of all TV owners subscribe to HD service. Then I'd look to see who leads the way in HD service and would find out that D* is mopping the floor with everybody across the board. So when 1 in 4 new customers starts looking for service, I'm thinking the vast majority would go with D*, which is a big chunk of missing change if I don't at least keep up with the Joneses.