Co-op Advertising: The co-op advertising team has received inquiries regarding the co-op pre-approval requirements (primarily concerning direct mail and insert drops) that take effect on February 1, 2005. (As you may know, our existing promotions are valid through January 31, 2005.) To help improve the effectiveness of your advertising, we will begin providing co-op pre-approvals for February ads that (in addition to satisfying our other requirements) include the following marketing messages:
• Home of the Lowest All Digital Price in America . . . Every Day
• No equipment to buy
• No DISH Network commitment
• Free installation for up to 4 rooms of your house
• Free HD upgrade
• Free DVR upgrade
• Get over 60 all-digital channels, including local channels (where available), for around $1 a day
Please note that each advertisement must include disclaimer language, which among other requirements, must specify an “offer end date” or a “valid through date” of February 28, 2005.