If my understanding is correct that this is to become their "standard install" rather than some super premium install, I think the pricing will be quite reasonable, probably the same as or less than a two ViP722 install. They've no doubt considered manufacturing, installation, maintenance and repair costs with an eye to "keeping it down." Installation certainly seems to be straightforward. And if they don't add on an MRV fee, they can probably push Dish as a low cost leader.
Think of it: Dish with a better whole house solution, improved BB options including discs by mail, TV everywhere, prime time anytime, a better EHD solution, lower package fees, more real national HD channels, and all for less than an almost equivalent setup by DirecTV. That's GOT to have appeal. There's a lot going for Dish now to bring in more customers. I daresay most households in this country have 3 or fewer TVs, maybe 2 or less. So a Hopper and one or two Joeys will likely be the most common equipment pkg.
No, I'm not smoking anything.