DirecTV's logo... what is it supposed to look like?

[sjvirchow]

I'm a Dish customer (GASP!!!!) but for years, I've never been able to understand what the DirecTV logo is supposed to look like. I've attached my guesses. Help?

 

[HIFI]

not sure exactly what your asking, but I believe I had heard at one time it was a tornado.

 

[sjvirchow]

I'm just not sure how to look at the logo. For example, Dish's logo, instead of a regular "i", the dot is a satellite and the rest of the "i" is the satellite signal. But DirecTV's logo always confuses me. Basically, what are they wanting you to see when you look at it?

 

[HIFI]

don't know about anybody else but I see a tornado in the form of a D.

 

[Mr Tony]

looks like a D to me
I know in some legal mumbo jumbo it says a cyclone

edit: found it on an order I placed recently
©2010 DIRECTV, Inc. DIRECTV and the Cyclone Design and logo are trademarks of DIRECTV, Inc.

 

[charper1]

It a "D" and the appearance of an orbit (think the look of Saturn and it's ring(s); like maybe a satellite's orbit in the Clarke belt

 

[charper1]

Example:

 

[sjvirchow]

Oh, I see it now!

 

[jwgreen68]

This is the kind of thread to read when you're drunk or have had a snootful of paint thinner!

 

[CK SatGuy]

A time-line of D* logos

 

[steecoe]

What I always saw, conceptually, was the wide path of the sat transmission from the sky at the top that funnels down directly to your small dish at the bottom. You have to remember that when DTV first started it really was revolutionary. A fixed position SMALL dish that brings a cable company-type line up of crisp digital channels directly to your house! It's taken for granted now, but man I was amazed from the start....

That's what I always saw anyway

 

[NGeorge]

What I always saw, conceptually, was the wide path of the sat transmission from the sky at the top that funnels down directly to your small dish at the bottom. You have to remember that when DTV first started it really was revolutionary. A fixed position SMALL dish that brings a cable company-type line up of crisp digital channels directly to your house! It's taken for granted now, but man I was amazed from the start....

That's what I always saw anyway

I always thought of the D* logo as the satellite orbiting the earth... probably the BEST campaign of all satellite providers (that brought the whole fixed-dish idea to the home) was the Primestar one from the early 90's that showed the family getting all happy because all the channels were "streaming in" to their single smaller (er 36") dish in the garden.

Most E* advertising has sucked; D* has had some good ones in the past (I still remember the RCA dogs)--but the P* ones were the best.

--Nat

 

[harshness]

From DIRECTV's SEC registration:

We own or have rights to use various copyrights, trademarks, service marks and trade names used in our business. These include the United States registered marks DIRECTV®, the Cyclone Design logo, DIRECTV HOME SERVICES®, DIRECTV PLUS® DVR and DIRECTV PLUS® HD-DVR. This prospectus also includes copyrights, trademarks, service marks and trade names of other companies.

Apparently "Cyclone Design" caught on at some point. It seems odd in that DIRECTV's dishes are perhaps the least likely to survive such an event.

Then again, I don't suppose that Nike was thinking "swoosh" when the chose their logo.

 

[charper1]

Then again, I don't suppose that Nike was thinking "swoosh" when the chose their logo.

It was a commissioned work by Carolyn Davidson in 1971. In fact Knight didn't really care for it at first, but stuck with it; for about $40 what could you lose. She has since been rewarded handsomely.


I happen to work for Nike.

 

[charper1]

Originally Posted by steecoe View Post
What I always saw, conceptually, was the wide path of the sat transmission from the sky at the top that funnels down directly to your small dish at the bottom. You have to remember that when DTV first started it really was revolutionary. A fixed position SMALL dish that brings a cable company-type line up of crisp digital channels directly to your house! It's taken for granted now, but man I was amazed from the start....

That's what I always saw anyway

I always thought of the D* logo as the satellite orbiting the earth... probably the BEST campaign of all satellite providers (that brought the whole fixed-dish idea to the home) was the Primestar one from the early 90's that showed the family getting all happy because all the channels were "streaming in" to their single smaller (er 36") dish in the garden.

Most E* advertising has sucked; D* has had some good ones in the past (I still remember the RCA dogs)--but the P* ones were the best.

--Nat

Did you guys read post #7? LOL

 

[steecoe]

Originally Posted by steecoe View Post
What I always saw, conceptually, was the wide path of the sat transmission from the sky at the top that funnels down directly to your small dish at the bottom. You have to remember that when DTV first started it really was revolutionary. A fixed position SMALL dish that brings a cable company-type line up of crisp digital channels directly to your house! It's taken for granted now, but man I was amazed from the start....

That's what I always saw anyway




Did you guys read post #7? LOL

I am thinking that maybe a little bit of all the ideas discussed here may be where they were coming from....then again maybe we are all wrong...I would be curious to know what they really had in mind...