Actually I saw it as another option to Satellite . You got DIRECTV Satellite and then you got DIRECTVNOW , no satellite, I did not take the commercial as advocating getting rid of satellite
Virtually no one unless you have money to burn is going to get both what would be the point? Everything taking place is because people are balking on spending so much on TV not to pay for two services. Also you can watch on your mobile the TV from Directv already. It's clear they are directly comparing Directv Now to Satellite service. For your scenario to work they should have shown dumping Cable, or maybe DISH anything but just to say to dump Satellite.