Sounds like your area is following the Chattanooga EPB's lead with fiber gigabit service. Nice. Between rural co-ops, the rollout of T-Mobile's 600 MHz frequency, broadband over TV frequency white spaces, low earth orbit satellite internet (SpaceX, etc.), and maybe AT&T's AirGig technology, the broadband situation in rural America should look a lot better in five years than it does now.
Yeah, some of the DTV Now beta testers have seen channel numbers appear and disappear from the channel guide. There's no reason for the DTV Now app on any current devices -- Apple TV, Roku, Fire TV -- to have channel numbers since none of those devices' remotes have 0-9 keypads. Instead, I'm sure AT&T is just testing the use of numbers because they'll be offered on the upcoming "home-centric" service -- maybe named AT&T TV -- which will come with its own dedicated STB and remote which DOES have a 0-9 keypad. My theory is that DTV Now is for cord-cutters who are already comfortable with streaming apps and devices. AT&T TV will be more for those who want a traditional "cable TV" experience but with some new tech thrown in, like a voice remote and the ability to optionally use apps like Netflix and YouTube on their main cable box. I suspect that AT&T TV will have a more full-featured cloud DVR and offer fatter channel packages too, but the cost will be higher in general than with DTV Now (unless you bundle AT&T TV with AT&T home internet service).
Here's a link to an AT&T STB that passed through the FCC last fall. Based on the model number and some references in the user manual, it would appear that this box will be the successor to the current Genie Mini client for use with D* satellite service. But I suspect that something very similar to it will be used for the "home-centric" OTT service too. In fact, it might make the most sense economically for AT&T to use this exact same box (with different pre-loaded software) for both satellite and OTT customers. That would give them greater economy of scale and simplify operations and support. (In the case of satellite users, the box would have to be paired with a central home server, which contains the actual satellite tuners and DVR hard drive.)
DirecTV to Launch Android TV-Based OTT Set-Top Box (EXCLUSIVE)
I never thought we'd be able to get any decent broadband around here, so maybe there will be more cooperatives and publicly owned utilities that expand fiber to many rural areas throughtout the country.
As for the channel numbers in the 'home centric' service, that's what I was talking about. I had seen the possible client box that you posted the link to.
I can see where you don't need channel numbers with DirecTV Now on a Roku, Apple TV, Amazon Fire, etc...
I was hoping they would come out with something like the client box, I really prefer being able to go to a channel number rather than having to use a guide or go alphabetically.
I do wonder if the price for the 'home centric' service will be the same as DirecTV Now, or if AT&T TV, or whatever they call the service with the client box will use the same pricing structure as the current DirecTV Now, or if it will follow a more traditional pay TV model.