I think the OTA antenna was a big negative. Antennas are a big no-no in some neighborhoods, like ours. Legally I can do it. But nobody around here does it, and it is frowned upon and considered very tacky. Voom would have looked better to partner with cable for local channels and make the Voom stb integrate with cable.
It just looked bad for a high-end, high tech, all HD service to push for a roof antenna. I haven't had a roof antenna on a house in 20+ years.