Using money to buy exclusivity is exactly what the HD-DVD crowd did. This is how it is going to go. Anyone's hope for studios to be nuetral is just about over. The camps are going to be well defined and we the consumer are going to have to pick and a $1000 dual format player is not going to do it for most folks. The only major studio left in the nuetral area is Warner -- the only question left is for how long? Let the bidding begin!
Warner's neutrality was bought with subsidies from Sony. I guess it's different when it's the Blu-ray camp doing that.