This is an insight into the world some posters keep denying. This type of thing will come to home broadband use too. They'll never do this or that because of competition is a foolish thought, they will all do it so there will be no fear of competition. Do you really think Verizon won't do something similar if it makes more money? Data is where the money is at, more and more everyday, not phone minutes. People are using other means in place of talking such as texting or facebook. Why do you think so many are going to somewhat reasonably priced unlimited talk. I realize this is for wireless, but do you really think if it comes to a realization there that it won't for home broadband? Same problem, cable companies are losing a percentage of subscribers, how to make up the money? By doing something similar to this.
What's ironic, the more people who really do cut the cord from Cable and use the internet more, the more likely we are going to pay more and more for our source of data/internet.