I feel like I've heard this story before, when DSLReports tried to rebrand to BroadbandReports. It would be wise to keep both domains active for sure.
As to the ads, I will say, I keep JavaScript disabled for this site except to post and I do use an adblocker. They're not too terrible on a desktop but on Safari on iPhone they make the site damn near unusable. Seriously, disable JavaScript on your iPhone (if you've got one) and try the site with and without it, night and day.
I do like the site, and probably would donate periodically if it meant keeping it alive. I was sad to see DSLReports go and would hate to lose this place too. Thanks for keeping it alive.