If that was the case, they would have giving you the option to disable the DVR feature, like locals, you have the option of disabling DVR feature, on 722 & 622
But ARE the "poor advertisers" getting any of the DVR fees? Wouldn't the retransmission fees (whether OTA or "cable" stations) include that? Or are the contracts so minute that they say "Dish will pay <broadcaster> '$x' for non-DVR subscribers and '$y' for DVR subscribers."? I really don't know.