The NCAA rules make no difference between intentional or not.So ...
Any time you lower your helmet its targeting ?
The film clearly showed him lowering his head in order to hit first with the helmet. That action is what got him for targeting, as the rule defines targeting as not just helmet-to-helmet contact, as shown below, the forth bullet point example is "Lowering the head before attacking by initiating forcible contact with the crown of his helmet." The refs never said helmet-to-helmet, only targeting.
The official 2018 Football Code of the NCAA Football Rules Committee stresses that "players and coaches should emphasize the elimination of targeting and initiating contact against a defenseless opponent and/or with the crown of the helmet."
Targeting does not solely occur when players initiate helmet-to-helmet contact. It's defined as occurring when a player "takes aim at an opponent for purposes of attacking with forcible contact that goes beyond making a legal tackle or a legal block or playing the ball." Instances include, but are not limited to:
- Launch--a player leaving his feet to attack an opponent by an upward and forward thrust of the body to make forcible contact in the head or neck area.
- A crouch followed by an upward and forward thrust to attack with forcible contact at the head or neck area, even though one or both feet are still on the ground.
- Leading with helmet, shoulder forearm, fist, hand or elbow to attack with forcible contact at the head or neck area.
- Lowering the head before attacking by initiating forcible contact with the crown of his helmet.