I kind of agree on the analog. While some people like it but I think most people will like just the optical or HDMI out in 7.1. My antiquated system which I still love (Technics) allows me to do analog out, which I do, however most the time just use the optical out and hdmi out. With almost everything going digital it seems they would want to focus on this area.
I didn't see any prices on there services. I see inital setup will be around 400 but no monthly info. Might be interesting.