Then it will go back up to $20.00 a month and all of us that took the HD + plat pack will be screwed paying the extra $10.00 again like when we had Voom pack added to the original hd pack in 2005. Since there is no way to opt out of the plat pack- since it is part of the HD pack now. Talk about BAIT AND SWITCH.
I've been saying this since the beginning, except I'm betting it only goes to $12.99 or $15 at the most. Nobody would pay any attention.
First of all, Bait and Switch is when you advertise an item at a super low price, but you don't have any to sell (or maybe you only have 1 or 2). When people come in, you say "Oh, we're out of that, but look at this more profitable item over here!"
In this case, it would be "This package is a better deal than the one you have"...that all. You're switching packages and losing your grandfathering. No one ever said that the two packages would stay the same price forever. No one is forcing you. You make the choice...which is a good thing. Yet people are complaining that it isn't being done automatically. Those same people are going to complain when the price goes up. (Or in your case, long before.)
Here's what I think happened. There should have never been a separate Platinum package to begin with. But DISH was locked into an expensive deal with Voom. Yet $20 was seen as a barrier price point to add HD, especially at the time when there wasn't much available. So the package was split in two...a VERY profitable HD add-on fee, and a semi- profitable Platinum package (or whatever it was called at the time...I think it was "Ultimate".)
Whether or not it was their intention, this wound up killing off Voom. Which made the Platinum package go from semi-profitable to obscenely profitable.
But no matter how high the margins are, there's no profits if no one is buying it. I would imagine there was some pressure from the program providers too...I know Mark Cuban was unhappy about HDNet Movies being in the package nobody wanted.
So, the solution was to merge the packages back together, which is how it should have been all along. But if they did that with an instant price increase, there would be a huge backlash. So...free"platinum" channels. They will sacrifice a small amount of revenue now, and then make typical sized increases down the line to make it up. I guarantee they can make more money next year charging every HD subscriber an extra $2.99 than they would charging a few of them an extra $10. Not to mention better relations with the program providers, and probably the strength to negotiate better deals.
If you want to switch, do! It's really a good deal, even if it goes up a couple of bucks. But you shouldn't complain that you didn't have it done automatically, then turn around and complain when the price goes up later. Of course, half of you will do exactly that.