Voom did make several missteps. I wasn't initially interested due to the cost and channel offerings despite having a HDTV only hooked up to a DVD player and SD and hating it.
They are finally close to being on the right track with their install offer, recent channel additions, and March announcement about new channels and elliptical dish.
We're also at a turning point with respect to HDTV. There are more sets being offered at better prices, and most mid-size and larger markets now have most network TV available in digital. More people can now see a reason to go HDTV, and it will only increase in the coming months as the HDTV monitors/receivers decrease in price and more programming is offered in HDTV.
Voom needs to get their name out there more and do more to improve service and counter bad publicity. Plus I think they do need to improve their package offerings, and maybe this will occur once they implement the additional channels in March (and get the DVR in production).