Last night picked up my first HDTV, after months and months of looking for the right deal. Originally back in April I was going to go with the 42in Westinghouse but things came up at the time. I was in Circuit City last night found an open box deal for the Sony KDS-50A2000 for $1699. They give you the full factory warrenty as a new item+30 days to return it if your not satisfied for any reason. Open a CC charge card no interest or payments to Jan 08. With that I was able to get the wife to ok the purcahse In the store they were trying to talk me into the 60", because I told them I would be sitting 10-13ft from the set. Now that I got the 50in I can not believe how HUGE it is in my room. I can not believe the picture quality on this set. So far I am completely satisfied.