Alright guys, here's my sourcing. My original 8%-15% figure came from a 2002 Schwab report, so I'll try to update the numbers. I will now give you information you can verify yourselves. According to DirecTVs own web page, they have 12.21 million subscribers
http://www.directv.com/DTVAPP/aboutus/Investor.dsp
According to EchoStar's page they have just over 9 million subscribers
http://www.dishnetwork.com/content/aboutus/company_profile/index.shtml
According to a Smith Barney/Citigroup report file name US03M049.pdf (you must be a registered user of Smith Barney to access, then search for DISH) industry net additions will be less than 3% a year. DirecTV has over 50% market share. So, the number of satellite subscribers is something like 20-25 million. Same report, the industry is maturing (85%), ergo the low growth. The debatable part of all this is how many people could get satellite but don't. I don't know how many household are in the US, but I think its maybe 110 million. My Schwab report says only about 1/3 of country can get satellite, about 35 million. That is Swann's number also. Schwabb has the number who can install an outdoor antenna as less than that. So, my figuring leads to me surmising, because none of this exact, that:
Potential satellite customers = 35 million, ~1/3 US households
Potential satellite customers who can get ALL of their OTAs= 15 million.
I think 8% probably is to low because people most people who can get satellite can probably stick an antenna on their roof. Not all can, or want to.
This information is the best I can do. I don't work for anyone in the telecommunications business. If I've made mistakes, let me know. If you have the right info, I don't care if I'm wrong. But to insuate I'm making stuff up or am working with a malevolent motive is unfair. I would like Voom to succeed because competition benefits us all. So, my final guess is 10%-15% can get Voom.