Selig and his supporters will undoubtedly reference the economy, smaller ballparks, the increasing popularity of HDTV, or the New Stadium era losing its luster. Each reason certainly plays a role, but an intentional blind eye has been turned toward a glaring problem that, unlike the aforementioned lineup of attendance deterrents, actually lies within the control of those involved with the game of baseball.
The ability of big-market teams to take advantage of the free-market salary structure. In other words: the refusal to implement a salary cap.
A quick glance at the National Football League, which is striving to dethrone baseball as America’s pastime, reveals the salary cap’s ability to author a book where the ending is unknown. Something baseball cannot duplicate. (See: Pirates fans) For example, fans weren’t afraid to pick up books on the Raiders, Chiefs, Buccaneers, and Rams last season, a combined 13-51 in 2009, because in the NFL, the salary cap ushers in a wave of hope each season. The fans were not disappointed. Each of the teams was still vying for a playoff spot entering Week 17.
The reason for such a significant turnaround is not solely attributed to a salary cap. The salary cap does, however, possess a distinct ability to author a compelling story that keeps fans on the edge of their seats (MLB would just like fans to be in the seats) until the final page.