Did we really think it would be around forever? Well yea! Or at least until Jesus returns, which shouldn't be all that long off. So much for that global evangelistic mission via DBS.
I'm not sure exactly where their business model failed or else was just unrealistic from the start. All I know is we were not led to believe failure was a likelihood at any point with the possible exception of the transponder failures when channels were never restored. That was pretty much the only tangible clue that there was trouble in paradise.
Remember that Jim Bakker & co actually served time for making claims that were at best misleading and in reality unrealistic.
Come tomorrow it looks like we were the REAL April Fools for believing.
Being able to get christian programming via satellite is still around. Banking on the fact that 1 company will be around forever to provide it to you is kind of unrealistic.
Their business model failed because they couldn't make any money. Unfortunate as it is the market isn't that big for the service they were providing.
I'm sure they also made some bad business decisions. Offering lifetime memberships were probably one of those. Get some cash up front while (good) shooting your reoccuring income in the foot (bad).
Like it or not SA is a business and regardless of the mission their in the business to make money, or at least break even. Even our churches are businesses. Being active in my churches government opened my eyes to that. One bad decision can equal financial ruin.
So from everything I have read SA was supposted to continue to lose money just so all the lifetime members can continue to get programming? Where's the logic in that?