Ok so I'll throw in an idea. So for the most part, Dish & Direct don't really cater to the ideals of middle rural America. Plus they're damn near $200 a month now a days for everything. At least $100 and if you're in a contract that "discount price" usually double half way through. People are sick of paying that kinda money for stuff they don't really want. Many of you are predicting a shift toward internet video but rural internet access is still meh and probably will be for a while. Im predicting that a shift to OTA or FTA for that reason. There is a ton more stuff I would like to watch on FTA (DIY, Retro, Outdoors, etc) than cable unless the internet can get its rural act together quickly. Either that or the cable /pizza dish providers are going to have to go Ala carte with channels being $1/$2 each. If Steve Jobs was still alive I think we would already have Ala carte programming at such a price.