what are the top markets for satellite tv providers.
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New York City I believe is the largest population of US cities so I would guess they are the top market.
It generally believed that the top TV markets, in general, are NY and LA. (That is why content providers love NY/LA sports finals.) One would assume that it would be similar for carriers, as well.
NY and LA are most likely the top two for national providers. But I would also assume Chicago, Philly, Washington DC., etc. to be in the top 10. Look at the Nielson ratings.
You have to remember that in some large metro areas people do not have access to satellite due to apartments, line of sight, etc.
I remember someone saying North Louisiana was one of the highes satellite viewership areas. Not sure if that was by numbers alone or if it was by penetration in that market.
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I remember someone saying North Louisiana was one of the highes satellite viewership areas. Not sure if that was by numbers alone or if it was by penetration in that market.
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sugov10, Have a look at this list:
http://www.nielsen.com/content/dam/corporate/us/en/public%20factsheets/tv/nielsen-2012-local-DMA-TV-penetration.pdf
http://www.nielsen.com/content/dam/corporate/us/en/public%20factsheets/tv/nielsen-2012-local-DMA-TV-penetration.pdf
YEP! All the needed to do on that chart was to put the population next to it and using the percentages figure out the number of people in each market that have what.
Taking the ADS% (Alternative Delivery Systems) into account with the market ranking, it appears that Los Angeles is the clear #1 for satellite delivery in total volume, since it ranks at 36% ADS while the #1 market, NYC, is at a lowly 12.9%.
http://www.tvb.org/media/file/TVB_Market_Profiles_Nielsen_Household_DMA_RANKS.pdf
If I had the time, I'd do the math. Keep in mind that ADS includes not just satellite, but IP delivery as well, but I'm sure the vast majority of the ADS number is from satellite.
http://www.tvb.org/media/file/TVB_Market_Profiles_Nielsen_Household_DMA_RANKS.pdf
If I had the time, I'd do the math. Keep in mind that ADS includes not just satellite, but IP delivery as well, but I'm sure the vast majority of the ADS number is from satellite.
Ok, I lied, I had time to do a little bit of excel magic. Top 30 markets (picked 30 because they all are over 1 million in size):
| DMA | Size | ADS% | ADS Size |
| Los Angeles | 5,569,780 | 36 | 2,005,121 |
| Chicago | 3,493,480 | 28.6 | 999,135 |
| New York | 7,387,810 | 12.9 | 953,027 |
| Dallas-Ft. Worth | 2,571,310 | 33.7 | 866,531 |
| Atlanta | 2,292,640 | 35.8 | 820,765 |
| Phoenix (Prescott) | 1,811,330 | 42.1 | 762,570 |
| San Francisco-Oak-San Jose | 2,506,510 | 28.7 | 719,368 |
| Denver | 1,548,570 | 41.6 | 644,205 |
| Houston | 2,185,260 | 28.7 | 627,170 |
| Sacramnto-Stkton-Modesto | 1,388,570 | 41.5 | 576,257 |
| Washington, DC (Hagrstwn) | 2,360,180 | 22.8 | 538,121 |
| Minneapolis-St. Paul | 1,721,940 | 28.7 | 494,197 |
| St. Louis | 1,253,920 | 39.3 | 492,791 |
| Philadelphia | 2,993,370 | 15.5 | 463,972 |
| Charlotte | 1,140,900 | 36.1 | 411,865 |
| Detroit | 1,842,650 | 22.1 | 407,226 |
| Miami-Ft. Lauderdale | 1,583,800 | 25.6 | 405,453 |
| Raleigh-Durham (Fayetvlle) | 1,143,420 | 35 | 400,197 |
| Orlando-Daytona Bch-Melbrn | 1,465,460 | 26.5 | 388,347 |
| Nashville | 1,024,560 | 37.8 | 387,284 |
| Portland, | 1,190,010 | 31.9 | 379,613 |
| Cleveland-Akron (Canton) | 1,514,170 | 23.7 | 358,858 |
| Seattle-Tacoma | 1,811,420 | 19.8 | 358,661 |
| Boston (Manchester) | 2,379,690 | 14.1 | 335,536 |
| Indianapolis | 1,109,970 | 28.7 | 318,561 |
| Pittsburgh | 1,171,490 | 23.8 | 278,815 |
| Tampa-St. Pete (Sarasota) | 1,788,240 | 14.3 | 255,718 |
| Baltimore | 1,097,310 | 20.3 | 222,754 |
| Hartford & New Haven | 1,006,280 | 15.9 | 159,999 |
| San Diego | 1,077,600 | 14.5 | 156,252 |
You can sure tell that in some markets cable is very competitive - San Diego, Boston, New York, Tampa.
True, but in the interests of brevity, I didn't want to include the entire list. I probably should have just posted the top 10 after starting with the 30 DMA sample.
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