Actually JSP walks into stores and sees BD displays. Best Buy/Sams/Target/Circuit City/etc has HD-DVDs, but when do you see one plugged in and working for a demo? No, BD has the demonstrations running, the endcaps and the sales force pushing them.
HD-DVD might be 1/2 the price but unless it is a determined buyer they may never see the price.
All the BB and CC in my area are always sold out of the HDDVD players and have sold the working demo as an opened box item. The HDDVD players don't need an unknowledgable sales force pushing them, they sell on their on merits. Can't say that for the BD standalones as they lay there collecting dust.