Warner Bros. and CBS creates a new network called CW

WB & UPN to cease ops

CNN is reporting:
Warner Brothers, CBS joining to create CW Network; WB and UPN to cease operations, according to CBS chairman Les Moonves.

This CW network replaces both of them in the fall. Yet another network aimed at 18-34 year olds.

I had no idea they were in trouble, other than no UPN HD. Anyone see this coming? Does this require a new contract with the satcos on carriage?

I wonder what shows will be axed.
 
http://msnbc.msn.com/id/11006886/CBS,

NEW YORK - Two small, struggling television networks, UPN and WB, will merge to form a new network called The CW, executives from the companies that own them said Tuesday.
The announcement was made by executives from CBS Corp., which owns UPN, and Warner Bros., a unit of Time Warner Inc., which owns WB.
Both UPN and WB had struggled to compete against larger rivals in the broadcast TV business, including Walt Disney Co.’s ABC, News Corp.’s Fox and CBS Corp.’s CBS.
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The new network will launch in the fall, the executives said, and both UPN and WB will shut down. It will be a 50-50 partnership between Warner Bros. and CBS, and the network will be carried on stations owned by the Tribune Co., which is a minority owner of the WB network.
Leslie Moonves, chief executive of CBS Corp., said the new network will air 30 hours of programming seven days a week aimed in part at young audiences.
Barry Meyer, the head of Warner Bros., said the network would be run by the current executives of UPN and WB.
More details to follow.
© 2006 The Associated Press. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.
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Iceberg said:
hmmmmm...wonder what happens to markets that have both UPN & WB in their area? What channel does it go to?

Thats a good question as here in chicago we have WGN9 (WB) and WPWR (UPN)

I would imagine that wgn being a superstaion would pick it up or create its own original programming...

If WGN created its own original programming then I would assume that WPWR would pick it up.
 
I guess there are a few questions on that one depending on situation

-Here in Mpls, both of our affected stations are UHF (23 is WB, 29 is UPN)...same power, same antenna height....who gets it?

-I guess if one is a station and the other is a digital subchannel the actual station might get it.

-One station VHF other UHF (or one has more power than the other)...I assume the stronger station gets it

-What about those oddball markets? Duluth, MN the UPN is on a digital subchannel and WB is cable only...
 
Bob
In Chicago I could see WGN dropping it and going Independent like it was before....maybe they can chuck that Superstation feed and give us the good feed (the local feed)
 
Sparkman said:
Wonder how they will determine which station in each market will carry the programming.

I'm kind of curious about that myself.

While my market doesn't have a WB affiliate, it (sorta) has a UPN affiliate, but I can barely receive it.

A neighboring market has a UPN affiliate carried on a sub-channel of their CBS affiliate's digital signal, but also a WB affiliate (whose analog signal is so poor that I can't pick it up, but will be upgrading to full-power digital when the FCC forces them).

Another neighboring market has a UPN affiliate who provides me with a STRONG analog signal as well as plans to upgrade to HD later this year.

I'm also curious as to how this will affect DirecTV's WB carriage.

~Alan
 
Press release says WGN, WPIX, & KTLA will be a part of the new network, 30 hours a week of programming. Is that enough to qualify it as a FT metwork?
 
Looks like wgn is going to be the CW....

01.24.2006 CBS CORPORATION AND WARNER BROS. ENTERTAINMENT FORM NEW 5TH BROADCAST NETWORK
Each Company To Hold 50% Interest In The CW Television Network

Tribune Broadcasting and CBS Corporation Stations Agree To 10-Year Affiliation Agreements Covering 48% Of The Country

New Television Network To Utilize the Best Programming from

CBS Corporation and Warner Bros.

Dawn Ostroff Is Tapped As President of Entertainment At The New Network;

John Maatta Will Be Chief Operating Officer

The WB and UPN to Cease Operations in September 2006


January 24, 2006 (New York, NY) ? CBS Corporation and Warner Bros. Entertainment today announced their intent to form a new 5th network, The CW, to be launched in the fall of 2006. The new broadcasting network will be a joint venture between Warner Bros. Entertainment and CBS Corporation, with each company owning 50%. In an important strategic move that secures major market distribution for The CW, it was announced that Tribune Broadcasting and the CBS Corporation's UPN affiliates have agreed separately to sign 10-year affiliation agreements with the new network.

The announcement for the new network was made today in New York by Leslie Moonves, President and Chief Executive Officer of CBS Corporation and Barry Meyer, Chairman and Chief Executive Officer of Warner Bros. Entertainment. The Tribune Broadcasting affiliation agreements were announced by Dennis FitzSimons, Chairman, President and Chief Executive Officer of Tribune Company.

At the same time, it was announced that CBS Corporation and Warner Bros. Entertainment will cease operations of their respective networks -- UPN and The WB. The WB and UPN will continue to broadcast their respective network schedules independently until the fall.

The combination of Tribune's 16 major market stations and the 12 CBS-owned UPN major market affiliates give The CW instant coverage in 48% of the country. The remainder of the network's distribution system will be a combination of selected current UPN and The WB stations. The full distribution of the new network is expected to exceed 95% of the country.

Dawn Ostroff, currently President of UPN, will become President of Entertainment and John Maatta, currently Chief Operating Officer of The WB, will become Chief Operating Officer of The CW.

"This new network will serve the public with high-quality programming and maintain our ongoing commitment to our diverse audience," said Moonves. "It will clearly be greater than the sum of its parts, delivering excellent demographics to advertisers, and building a strong new affiliate body. Additionally, The CW will be able to draw from the creative talent and production resources from the top two television production studios in the business, while also seeking programming from all sources -- independent producers or other studios. With this move, we will be creating a viable entity, one well-equipped to compete, thrive and serve all our many publics in this multi-channel media universe. I'd like to thank Dawn Ostroff and all the talented people at UPN who have worked so hard. For many years UPN had financial losses, but under CBS's guidance, UPN has been able to effect a dramatic creative turnaround in a short period of time."

"This new network makes sound business and creative sense at every level -- for our viewers, advertisers, affiliates and for the shareholders of our companies," said Meyer. "Every key constituency of the network will now greatly benefit from this combination by being part of a highly rated, competitive, 5th broadcast network that is financially sound. As we form this new joint venture, we are also very pleased that in Dawn and John we have a management team of great creative vision and business acumen, one that will help to guide it successfully forward."

"This is a very exciting day for Time Warner and its shareholders in the creation of what we believe will be a very strong and viable 5th broadcast television network," said Jeff Bewkes, President & Chief Operating Officer of Time Warner. "This new network will have all the strategic asset value as an outlet for our programming that The WB presented us, but with a much firmer and more secure financial present and future. The credit goes to Barry Meyer, who continues to have tremendous vision and extraordinary business acumen as the long time leader of Warner Bros. Entertainment, a company that we are proud to say continues to be number one in its class."

"This is a great day for Tribune and its shareholders, and we are pleased to be the lead affiliate group of what will be a strong network," said FitzSimons. "We could not have had a better partner than Warner Bros. and Barry Meyer since we together launched The WB 11 years ago. Now, with the ownership role of CBS Corporation and the leadership of Leslie Moonves added to the mix, Tribune's viewers and advertisers will benefit from an even stronger programming lineup."

The 16 Tribune affiliated stations will include New York, Los Angeles, Chicago, Boston, Dallas, Washington, D.C., Houston, Miami, Denver, St. Louis, Portland, Indianapolis, San Diego, Hartford, New Orleans and Albany. The 12 CBS Station Group television markets will include Philadelphia, San Francisco, Atlanta, Detroit, Tampa, Seattle, Sacramento, Pittsburgh, West Palm Beach, Norfolk, Oklahoma City and Providence. Together, these top two station groups cover the top 13 television markets, 20 of the top 25 television markets and have a total coverage area of more than 48% of the country.

The CW will incorporate The WB's current scheduling model, which consists of a 6 night-13 hour primetime lineup including Monday through Friday nights from 8-10 (EST/PST); Sundays from 7-10 (EST/PST); Sunday from 5-7 (EST/PST) outside of primetime as well as a Monday thru Friday afternoon block from 3-5 (EST/PST) and a 5-hour Saturday morning animation block. Together, the network will program 30 hours a week over seven days for its affiliated stations.

As the top creative executive, Ostroff will have available a line-up of some of the most popular programming that appeals to young adults in the media business. These programming assets range from hit reality series such as "America's Next Top Model" and The WB's "Beauty and the Geek," to hit dramas like The WB's "Smallville," "Gilmore Girls," "Supernatural," and UPN's "Veronica Mars" as well as UPN's hit comedies "Everybody Hates Chris" and "Girlfriends" and The WB's hit comedy "Reba." In addition the WWE's "Smackdown," which has been a mainstay at UPN, is expected to play a role in the schedule.

In addition, The CW will also broadcast the schedule of children's programming now known as Kids' WB!, a 5-hour original programming block on Saturday mornings from 7:00 am-Noon, considered primetime for kids. Kids' WB! has been the broadcast network ratings champion since Fall 2000, capturing 16 consecutive sweep victories as the Number One Saturday morning kids' broadcaster.

All programming, marketing, scheduling, publicity and research functions will report to Ostroff.

Maatta will be responsible for the network's business operations. Bill Morningstar, The WB's Executive Vice President of Advertising Sales will become the head of sales reporting to Maatta. Other responsibilities that will report to Maatta include business affairs, network distribution, legal, finance and human resources.

Meyer added: "This could not have happened without the tremendous energy and talent of Bruce Rosenblum, President of Warner Bros. Television Group and Nancy Tellem at CBS who worked tirelessly and cohesively together to make this new network a reality. I would also like to thank Dennis FitzSimons, who saw the great opportunity this new network presents for the Tribune Company and who continues to be one of the great professionals and broadcasters in the business today."

Moonves added: "This idea becomes a reality only when a great station group like Tribune comes on board with us and delivers the powerful reach a new network requires. With formidable flagship Tribune stations in New York, Chicago and Los Angeles, a great CBS line-up of owned and operated UPN stations, and strong affiliates from every available market, The CW launches as a strong competitor to the Big Four, and that's good for our business, for the viewing audience, and for free, over the air broadcasting. It is also good news for our shareholders, who will benefit from a much stronger business model, improved economics for our stations and new opportunities for our production businesses."

CBS Corporation (NYSE: CBS.A and CBS) is a mass media company with constituent parts that reach back to the beginnings of the broadcast industry, as well as newer businesses that operate on the leading edge of the media industry. The Company, through its many and varied operations, combines broad reach with well-positioned local businesses, all of which provide it with an extensive distribution network by which it serves audiences and advertisers in all 50 states and key international markets. It has operations in virtually every field of media and entertainment, including broadcast television (CBS and UPN), cable television (Showtime), local television (CBS Television Stations), television production and syndication (CBS Paramount Television and King World), radio (CBS Radio), advertising on out-of-home media (CBS Outdoor), publishing (Simon & Schuster), theme parks (Paramount Parks), digital media (CBS Digital Media Group and CSTV Networks) and consumer products (CBS Consumer Products). For more information, log on to www.cbscorporation.com.

Warner Bros. Entertainment, a fully-integrated, broad-based entertainment company, is a global leader in the creation, production, distribution, licensing and marketing of all forms of entertainment and their related businesses. Warner Bros. Entertainment, a Time Warner Company, stands at the forefront of every aspect of the entertainment industry, from feature films to television, home video/DVD, animation, comic books, interactive entertainment and games, product and brand licensing, international cinemas and broadcasting.

TRIBUNE (NYSE:TRB) is one of the country's top media companies, operating businesses in publishing and broadcasting. It reaches more than 80 percent of U.S. households and is the only media organization with newspapers, television stations and websites in the nation's top three markets. In publishing, Tribune operates 11 leading daily newspapers including the Los Angeles Times, Chicago Tribune and Newsday, plus a wide range of targeted publications such as Spanish-language Hoy. The company's broadcasting group operates 26 television stations, Superstation WGN on national cable, Chicago's WGN-AM and the Chicago Cubs baseball team. Popular news and information websites complement Tribune's print and broadcast properties and extend the company's nationwide audience.
 
Wouldn't all the UPN and WB stations turn into the CW? That means that some markets would end up with two CW stations wouldnt they which would be twice as many CW stations as NBC, ABC, FOX, CBS stations. Is this not allowed when it comes to networks? Or maybe some of the stations will carry the same content and merge creating partnerships.
 
Ok, let's go over cause and effect...

The WB network and CBS Corporation create a new entity, called the CW. The WB and UPN both cease. That means their affiliation agreements are terminated. Then The CW has affiliation agreements with the already named Tribune WB stations and the named UPN stations owned by CBS.

The CW will need to negotiate new carriage agreements with affiliates in markets that aren't already covered by the new network.
 
They would most like require more money for their new CW network in which would cut out many of the current UPN and WB stations on the air today which may have to go back to independent.
 

Is this a good idea?

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