Source
Distributor Relationship Is Significant Step for Increasing VOOM
Availability and Number of Retailers
JERICHO, N.Y., May 4 /PRNewswire/ -- VOOM, the first comprehensive high-
definition (HD) television service, announced today an agreement with O'Rourke
Sales Company granting the distributor national distribution rights for VOOM.
In a preview period since its October launch, VOOM began ramping up its
outreach to potential customers in March and launched a compelling offer,
which essentially eliminates the barrier for consumers to experience HDTV.
Now, for the first time, VOOM will be available to key independent electronics
dealers nationwide.
Under the relationship, VOOM and O'Rourke Sales Company will work closely
together to identify and evaluate top-tier specialty retailers for VOOM.
Additionally, the two companies will collaborate to execute the dealer
application process, provide equipment and start-up kits to retailers,
establish co-operative programs, as well as perform dealer sales and
installation training.
"This national distributor partnership is significant for VOOM because it
allows us to reach consumers who shop at high-end specialty retailers," said
Bill Casamo, executive vice president, marketing and sales for Rainbow DBS.
"Additionally, the independent retailers have highly-trained staff who will
ensure the utmost quality in both VOOM sales and installation. O'Rourke is an
ideal distribution partner for VOOM because of their solid industry
reputation, extensive DBS experience and commitment to serving independent
retailers."
O'Rourke Sales Company will aggressively market VOOM to its retailers,
which number approximately 10,000 with locations in all 50 states. The
company will stage regional events where retailers can experience VOOM and its
programming with the goal of generating dealer excitement.
"HDTV is the only new viable profit center that puts retailers at the
cutting edge of technology," said Jeff O'Rourke, president of O'Rourke Sales
Company. "Adding VOOM to our existing HDTV lineup including TVs, surround
sound systems, audio receivers and accessories allows us to offer our dealers
a complete package to satisfy the increasing HDTV consumer demand. We are
currently accepting dealer applications and anticipate a huge response to our
regional dealer events."
Distributor Relationship Is Significant Step for Increasing VOOM
Availability and Number of Retailers
JERICHO, N.Y., May 4 /PRNewswire/ -- VOOM, the first comprehensive high-
definition (HD) television service, announced today an agreement with O'Rourke
Sales Company granting the distributor national distribution rights for VOOM.
In a preview period since its October launch, VOOM began ramping up its
outreach to potential customers in March and launched a compelling offer,
which essentially eliminates the barrier for consumers to experience HDTV.
Now, for the first time, VOOM will be available to key independent electronics
dealers nationwide.
Under the relationship, VOOM and O'Rourke Sales Company will work closely
together to identify and evaluate top-tier specialty retailers for VOOM.
Additionally, the two companies will collaborate to execute the dealer
application process, provide equipment and start-up kits to retailers,
establish co-operative programs, as well as perform dealer sales and
installation training.
"This national distributor partnership is significant for VOOM because it
allows us to reach consumers who shop at high-end specialty retailers," said
Bill Casamo, executive vice president, marketing and sales for Rainbow DBS.
"Additionally, the independent retailers have highly-trained staff who will
ensure the utmost quality in both VOOM sales and installation. O'Rourke is an
ideal distribution partner for VOOM because of their solid industry
reputation, extensive DBS experience and commitment to serving independent
retailers."
O'Rourke Sales Company will aggressively market VOOM to its retailers,
which number approximately 10,000 with locations in all 50 states. The
company will stage regional events where retailers can experience VOOM and its
programming with the goal of generating dealer excitement.
"HDTV is the only new viable profit center that puts retailers at the
cutting edge of technology," said Jeff O'Rourke, president of O'Rourke Sales
Company. "Adding VOOM to our existing HDTV lineup including TVs, surround
sound systems, audio receivers and accessories allows us to offer our dealers
a complete package to satisfy the increasing HDTV consumer demand. We are
currently accepting dealer applications and anticipate a huge response to our
regional dealer events."
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