Engadget is reporting that Dish and MTV are doing a joint interactive thing.
Interactive ad campaign seeks to "reinvent commercial time as content time" - Engadget HD
I wonder if this means that Dish and Viacom have made up. Will we see the VH1, CMT, Comedy Central and MTV H...err..upconverted SD's on Dish soon?
Interactive ad campaign seeks to "reinvent commercial time as content time" - Engadget HD
MTV Networks is teaming up with Cadbury and DISH Network in order to launch its "first-ever advertiser-supported interactive television campaign." Available "exclusively" to DISH Network customers (a curse disguised as a blessing?), the campaign will debut during The N's reality series Queen Bees on July 11th at 9:00PM ET / PT. Put simply, it will present viewers with sets of questions to answer during the show (no, that's not distracting at all), and in the next commercial break, the poll results will be shown. According to the outfits involved, this is their attempt to "reinvent commercial time as content time" and "encourage viewer retention throughout the pod."
I wonder if this means that Dish and Viacom have made up. Will we see the VH1, CMT, Comedy Central and MTV H...err..upconverted SD's on Dish soon?