We hardly ever know the FULL story behind these contract negotiations so automatically blaming Directv might be a bit presumptuous. Do we know the details of what Versus is asking? Remember: Versus is owned by Comcast, a huge competitor to Directv.
- Directv wants to provide channels people want because that gives them more subscribers. They also want to keep costs down and not pay huge carriage fees if the demand is not high enough to necessitate them.
- Networks, such as Versus, want to be made available to the most customers possible and obtain the highest possible carriage fees by companies such as Directv.
Since Versus is not in the Sports Pack, higher carriage fees demanded by them could potentially result in higher programming costs for everyone with Choice Xtra or Premier packages, whether they enjoy sports or not.
- Directv wants to provide channels people want because that gives them more subscribers. They also want to keep costs down and not pay huge carriage fees if the demand is not high enough to necessitate them.
- Networks, such as Versus, want to be made available to the most customers possible and obtain the highest possible carriage fees by companies such as Directv.
Since Versus is not in the Sports Pack, higher carriage fees demanded by them could potentially result in higher programming costs for everyone with Choice Xtra or Premier packages, whether they enjoy sports or not.