.... While some can interpret as Charlie and Dish had from day one as offering those who may not want LIL a savings in their bill. However, the vast majority of consumers seem to interpret the LIL add on pricing as Dish, or whatever company, as forcing them to pay extra for LIL when it ought to be included in the standard package price. Cable cos and DirecTV would crow, "Local Channels included" in their ads, omitting that what was really happening was that they were just increasing the total price to include the LIL add on price. This put Dish at a competitive disadvantage as far as consumer attitudes who viewed Dish the worse value because if one wanted their LIL's they would have to pay "extra," and that notion does not sit well with most consumers. So, Dish dropped the LIL add on pricing and had to offer packages with LIL's included, of course, not for free but with appropriate pricing of the add on cost included in the final package price. ......
I had forgotten about that and that is indeed why DISH also added them to the package at that time.