Here's TWC's new ad against Directv today:
DIRECTV’s 99.9995% FICTION
Since DIRECTV dropped The Weather Channel, millions of customers have made their voices heard on our website, like Liz who wrote: “I am a college instructor at a branch campus in rural Missouri. We get seriously dangerous weather here—tornadoes, ice storms, blizzards, electrical storms and floods. I have depended on The Weather Channel for years to decide if it is too dangerous to have classes because many of my students live way out in the country on dirt roads that become hazardous. I will drop DIRECTV.”
But instead of listening, DIRECTV’s CEO posted an open letter saying 99.9995% of his customers don’t care about losing The Weather Channel.
Really????? Have they read their own Facebook page?
DIRECTV’s 99.9995% number means they want you to believe that only 100 out of DIRECTV’s 20 million subscribers care about The Weather Channel. Yes, only 100.
Does DIRECTV think everyone’s stupid or just not paying attention?
In either case, if DIRECTV truly believes nobody cares about The Weather Channel, then it should have no problem waiving its punishing cancellation fee for those who must change providers.
Customers like Nicole who wrote: “Since subscribers don’t get a say in lineup changes, then it’s only fair that we get the chance to switch companies without being held liable to pay termination fees.”
We couldn’t agree more.
DIRECTV should do the right thing: Put The Weather Channel back in the lineup or let customers switch without an unfair fee.