AT&T, back to even its previous incarnation as "the phone company" has always been more fascinated with technology than it has been a good marketer.
So, here we have the classic issue. What makes you different?
Until very recently, DirecTV was a part of what, to most people, was a choice between three. DirecTV, DISH, and one and only one cable company. And there are plenty of reason to recommend DirecTV. (and the other two, depending on one's situation, not going to that argument). And DirecTV rose from zero to 20M customers.
Now, flash forward to the end of the life of the current satellites. Assume, for the sake of argument, that all the technological and other issues are solved.
Dear AT&T, you ain't special. There will be 10s of 1000s of companies doing exactly the same thing. There would never be 20M customers with any one service.
Collect underpants,
???,
Profit.
So, here we have the classic issue. What makes you different?
Until very recently, DirecTV was a part of what, to most people, was a choice between three. DirecTV, DISH, and one and only one cable company. And there are plenty of reason to recommend DirecTV. (and the other two, depending on one's situation, not going to that argument). And DirecTV rose from zero to 20M customers.
Now, flash forward to the end of the life of the current satellites. Assume, for the sake of argument, that all the technological and other issues are solved.
Dear AT&T, you ain't special. There will be 10s of 1000s of companies doing exactly the same thing. There would never be 20M customers with any one service.
Collect underpants,
???,
Profit.