Letterman's team had the idea of putting the three late night hosts together for the Super Bowl spot for his show and, sensing the comedic opportunity, Leno didn't hesitate. O'Brien's team never fully rejected the idea but according to longtime Letterman producer Rob Burnett, it was never close to happening.
"I did call Jeff Ross (O'Brien's producer) to talk about it," Burnett said. "I just think they weren't in a position to consider it all."