Special Retailer Chat Recap - February 14, 2013

[Scott Greczkowski]

Greetings and welcome to another SatelliteGuys Retailer Chat Recap.

This is supposed to be a special chat with some big news, dont know if this is big news for retailers or consumers... as always we will only cover the stuff of interest to the consumers.

This chat will include...

Brand Marketing,
Equipment Price Changes,
Marketing...

Brian and Amir are in suits. and they open up with James Moorhead who is the Chief Marketing Officer.

He is talking about Serving the customer and building the brand... nothing interesting yet... More inspirational then informational so far..

 

[Scott Greczkowski]

Talking about the Boston Guys and how its helping build the brand, Brand awareness is up to 70% (Equal to Directv)

 

[Scott Greczkowski]

Showing a highlight video from 2012 of all the DISH ads and achievements in 2012.

 

[TheKrell]

Talking about the Boston Guysand how its helping build the brand, Brand awareness is up to 70% (Equal to Directv)

Probably not due to the Bahston Guys, but rather to the dunderheaded CBS/CNET/CES fiasco.

 

[Tampa8]

Rolling back the increases would make big news.....

 

[Scott Greczkowski]

They aim to bring to life the Hoppers Overwhelming Superiority.
They want to make customers question / double their current provider
They want to make people switch.

They show the Tiny Beer ad with the Boston Guys to show off the DISH Anywhere aspect of the Hopper.

 

[Mochuf]

Rolling back the increases would make big news.....

Taking drugs isn't good for you!

 

[KAB]

They want to make customers question / double their current provider

Translation?

 

[empiretc]

Rolling back the increases would make big news.....

Making promotional pricing the norm would be too.

 

[Tampa8]

I'm guessing question and doubt their present provider....

 

[boba]

When will they realize good programming at FAIR prices is what the consumer wants.

 

[Scott Greczkowski]

So far nothing big. More of a Rah Ray, pom pom waving show so far....

 

[Neutron]

They want to make customers question / double their current provider.
They want to make people switch.

I thought this was DISH's mentality with their current customer base? Seems like it every time they get into a pissing match with the content providers....

 

[bluegras]

how about asking about new HD Channels i sure would appreciate it very much.

 

[TheKrell]

They aim to bring to life the Hoppers Overwhelming Superiority.

Why is the theme to Bonanza suddenly ringing in my head?

They want to make customers question / double their current provider.

I think Scott meant to write "doubt their current provider" and therefore switch. Peculiar wording even then.

 

[Tampa8]

So the big news is Dish wants more customers....

 

[Scott Greczkowski]

They are all done with James now...

For retailers their costs on equipment is going down tomorrow. (Which I guess is big news for Retailers.)

Dish will be increasing some of their incentives for retailers. (This too is big news for retailers.. but for consumers... not so much.)

 

[TheKrell]

We've heard all this before. Promise of Big News, and then nothing big and nothing new either.

 

[bluegras]

so if they want dish to get new folks give us new HD Channels please

 

[Tampa8]

I'm begging you, stop....