The only fly in the soup here is the fact that, as I write this, Sony’s XBR-55HX950 may still be available. For almost the same price, the XBR-55HX950 offers comparable performance in most respects, plus superior blacks. To be honest, if I were in the market for a 55-inch Sony at this price and could still find a new XBR-55HX950, I’d grab it. But I’m a black-level freak, as you may have noticed! The KDL-55W900A, as Sony’s new top-of-the-line 1080p-resolution HDTV, is no slouch in any respect and may offer color performance that the older XBR set cannot when coupled with the new xvYCC discs discussed in the Triluminos sidebar. We hope to report on this at some point, but in neither case are you likely to be disappointed.
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$3,300, side lit and only 55". No thanks.