Stargazer said:
HookedOnTV said:
Your average consumer isn't going to invest on the HD equipment when there is so little programming available. The providers don't want to invest in the programming when there are so few customers. Somebody has to go first... if you build it they will come.
They do not want to invest that much in HD because there are not nearly as many potential HD customers to get yet.
Compared to the total population of TV owners, HDTV owners are smaller. But as I posted earlier there are about 6 million current HDTV ready customers with no provider, and this is fastest growing set of customers. I wonder how this set of potential customers compares to the set of SDTV users (much larger, I know) that are ready to make the satellite jump (much smaller than total SDTV base for sure).
One thing is true, they have already paid a premium to get HDTV ready, they need to be educated as to who and how they are going to get content. This is called marketing. It's a lot harder to do when you don't have product to sell, or your product is less then the competition.
You need some edge.
I have just looked at my options in the Ann Arbor area:
Both D* and E* offer similar packages at similar prices + or 1 a few hundred for upfront costs as I don't yet have a 8psk module for my 6000.
Comcast offers a comparable HDTV package substituting INHD for HDNET, plus locals that one doesn't need an antenna for (another expense with the sat options).
However, Comcast had said nothing about HD DVR in our area, so that is an unknown future. IN addition Comcast sell's the HD option cheaper but on top of a higher base package price unless you figure on the Top150 or such.
Comcast would offer to displace my DSL service for a lower per month fee, so that might help offset the higer base price.
VOOM clearly offers the best HD package but an inferior SD package. I know we can argue the merits, but a lot of the SO watching is done on BBC and I still have a fondness for cheesy SciFi for the SciFi channel get's watched a lot. Others will have their favorite SD's.
If VOOM becomes serious competition (10 or so more SD's and a HD DVR) , then I think all the options of Cable, D* and E* are not going to get competitive this year. VOOM will suck up the mass market that is currently not served very well. However, their marketing to date in the Sears stores is really poor.
Here in Ann Arbor, the local Sears is still not showing VOOM, the set it is attached to runs the E* HD demo loop, which of course is distributed in SD throughout the store.
IF VOOM was smart they would look at how Bose marketed for many years in Sears, with a custom demo setup where everything worked and was optimized to amaze! Just setting a box up on a RPTV stuck off in the corner is not very compelling.