IMHO,
- I have this service mostly for the "non-music" channels. As with TV, I think the customer is the loser when there are different providers competing on content. Back in the day, IIRC, SSR had the NFL and some colleges, and XM had MLB and some other colleges. No thank you. While anybody can make up a love songs channel or an southern rock channel or whatever, talk and sports are not like that. I want access to every major sport and a diverse set of talk and news stations.
- In any event, I think the SSR XM merger was just a case of the potential market for SR not being all that big.
- So, could the motive for IHeart here be on the "non-music" side of things? Through its vast network of alter ego dummy companies and its many big market AM stations, it has LOTS of talk, news, sports talk, and lifestyle talk talent across the spectrum of politics, religion, whatever. IIRC XM used to have an de-sports version of WLW, and had announced 4 more regionalized mixes of talkers that was stillborn due to the merger.
Could SXM migrate some of its national talkers from AM, and/or nationalize some local market talkers?