If satellite radio is going to be the next big subscriber model winner, that movement is going to have to come from those sitting behind the wheel. Just as couch potatoes have fueled the cable networks and satellite dish industries, satellite radio will succeed or fail on the whims of the driver's seat potato.
So, cool. Sirius (Nasdaq: SIRI) announced that 10 different Ford (NYSE: F) 2004 models are rolling out of the assembly line ready for some Sirius business. Earlier this month rival, XM Satellite Radio (Nasdaq: XMSR) announced that its service would be available on a few new Honda (NYSE: HMC) models.
http://www.fool.com/News/mft/2003/mft03091905.htm
So, cool. Sirius (Nasdaq: SIRI) announced that 10 different Ford (NYSE: F) 2004 models are rolling out of the assembly line ready for some Sirius business. Earlier this month rival, XM Satellite Radio (Nasdaq: XMSR) announced that its service would be available on a few new Honda (NYSE: HMC) models.
http://www.fool.com/News/mft/2003/mft03091905.htm
