Apparently calling CBS affiliates and asking if they want credentials next football season or any other football season really does work. Originally the USU/A&M game was going to air in Bryan/College Station, Waco, Tyler, Salt Lake City, and Houston. It's at a 4 PM (local) time slot where Oprah and the news normally air. A little hard work by fans and the Athletic Dept, and it's now going to air on every CBS affiliate in Texas, plus a few in the Interior West.
Station List for NCAA First Round, Texas A&M vs. Utah State - TEXAS A&M OFFICIAL ATHLETIC SITE