PR: DISH adds BabyTV in Mandarin Language

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DISH Network First to Introduce Mandarin-Language ‘BabyTV’ Channel in U.S.

BabyTV is world’s most widely-distributed baby network

Delivers 100 percent original content to parents and babies, commercial-free

ENGLEWOOD, Colo., March 3, 2011 – DISH Network L.L.C., the U.S. leader in international programming, today announced the launch of BabyTV, a channel offering 24 hours per day of commercial-free programming dedicated to babies and toddlers, into its Chinese Basic Pack. DISH Network is the first pay-TV provider to offer the channel in the U.S. and leads the industry in Mandarin-language programming.

“DISH Network is proud to be the exclusive provider of BabyTV, a channel that delivers 100 percent original programming in Mandarin featuring an abundance of baby- and toddler-specific learning and entertainment content not offered by any other channel,” said Chris Kuelling, vice president of International Programming for DISH Network.

BabyTV (DISH Network Ch. 642) features short-form episodes that explore early learning themes with an emphasis on parent-child interaction. The programs are categorized under nine themes, including First Concepts, Nature & Animals, Music & Art, Imagination & Creativity, Building Friendships, Activities, Guessing Games, First Songs & Rhymes, and Nighttime.

BabyTV’s signature shows include, “Charlie & The Numbers,” a playful introduction to numbers and counting; “Tulli,” a guessing game that looks at objects from a toddler’s perspective; “Oliver Discovers,” a show that explores first concepts that can be found all around us; “Pim & Pimba,” an imaginative series that uses everyday objects in a role-playing game; and “First Baby Songs,” which is a production of favorite nursery rhymes and children’s song clips, among others.

BabyTV also operates a website, BabyTV - BabyTV Channel for infants and toddlers , free online games, videos and songs, where in addition to games, activities, and a learning center, parents can find tips from BabyTV’s experts that suggest creative ways to play and interact with their child using information that their child has seen on-screen. The website also encourages parents to celebrate their child’s birthday on TV by making them the stars of their very own birthday clip, which can be created online by submitting a photo that may be aired later live on BabyTV.

BabyTV was also launched earlier this month in DISH Network’s DishLATINO Clásico package and is also available a la carte in English on Ch. 126. BabyTV is a FOX International Channel.
 

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