DISH Brings Customers NBCUniversal's Coverage of 2012 LondonSummer Olympic Games July 25 - August 12
Video Subscribers Gain Access to Unprecedented Live Coverage onMultiple Platforms
ENGLEWOOD,CO -- (Marketwire) -- 07/27/12 -- DISH, in agreementwith NBCUniversal, today announced a multiplatform content offering forNBCUniversal's coverage of the 2012 London Summer Olympic Games to commence on Wednesday,July 25 through Sunday, August 12. Designed to providevideo subscribers with access to NBCUniversal's more than 5,293 hours ofunprecedented Olympic programming, this offering represents the largest numberof total Olympics hours ever. DISH will offer NBCUniversal's Olympic contentlive and on-demand, across multiple digital, mobile and tablet platforms.
"DISH customers across the country will have access to afantastic Olympic viewing experience via NBC's multiplatformcoverage," said
Dave Shull,senior vice president of Programming at DISH. "Being able to watchNBCUniversal's Olympic programming in crystal-clear HD is as close tophysically being at each event in Londonas you can get. And when you add our lineup of interactive features it is likehaving your own Olympic tour guide walking you through NBC'scomprehensive programming lineup so you can maximize every memorable Olympicmoment."
In addition to extensive coverage on the networks of NBCUniversal,including NBC, NBC Sports Network, MSNBC, CNBC,Bravo and Telemundo andtwo HD specialty channels, subscribers can stay connected to the London SummerOlympic Games wherever they go exclusively via NBCOlympics.com,and the NBC Olympics and NBC Olympics Live Extra apps.
As part of a DISH consumer's video subscription, NBCUniversal isbringing Olympic content to subscribers live and on-demand, online, and onmobile and tablet devices via applications. This additional access toNBCUniversal's Olympic programming extends DISH customers' opportunities towatch the Games wherever they are.
Following are multiplatform offerings that will allow DISHcustomers to watch and be a part of the 2012 London Olympic Summer Games,including live streaming, VOD, mobile and tablet apps and an iTV app.
NBCUniversal's OlympicsExperience on DISH Includes:
Video Subscribers Gain Access to Unprecedented Live Coverage onMultiple Platforms
ENGLEWOOD,CO -- (Marketwire) -- 07/27/12 -- DISH, in agreementwith NBCUniversal, today announced a multiplatform content offering forNBCUniversal's coverage of the 2012 London Summer Olympic Games to commence on Wednesday,July 25 through Sunday, August 12. Designed to providevideo subscribers with access to NBCUniversal's more than 5,293 hours ofunprecedented Olympic programming, this offering represents the largest numberof total Olympics hours ever. DISH will offer NBCUniversal's Olympic contentlive and on-demand, across multiple digital, mobile and tablet platforms.
"DISH customers across the country will have access to afantastic Olympic viewing experience via NBC's multiplatformcoverage," said
Dave Shull,senior vice president of Programming at DISH. "Being able to watchNBCUniversal's Olympic programming in crystal-clear HD is as close tophysically being at each event in Londonas you can get. And when you add our lineup of interactive features it is likehaving your own Olympic tour guide walking you through NBC'scomprehensive programming lineup so you can maximize every memorable Olympicmoment."
In addition to extensive coverage on the networks of NBCUniversal,including NBC, NBC Sports Network, MSNBC, CNBC,Bravo and Telemundo andtwo HD specialty channels, subscribers can stay connected to the London SummerOlympic Games wherever they go exclusively via NBCOlympics.com,and the NBC Olympics and NBC Olympics Live Extra apps.
As part of a DISH consumer's video subscription, NBCUniversal isbringing Olympic content to subscribers live and on-demand, online, and onmobile and tablet devices via applications. This additional access toNBCUniversal's Olympic programming extends DISH customers' opportunities towatch the Games wherever they are.
Following are multiplatform offerings that will allow DISHcustomers to watch and be a part of the 2012 London Olympic Summer Games,including live streaming, VOD, mobile and tablet apps and an iTV app.
NBCUniversal's OlympicsExperience on DISH Includes:
- NBCOlympics.com: NBC Olympics Live Extra, the exclusive home of Olympic live stream content at NBCOlympics.com/LiveExtra, is available now to verified customers who subscribe to a package that includes CNBC and MSNBC and who sign-in. NBCOlympics.com will live stream more than 3,500 total programming hours from NBCUniversal networks, including NBC Sports Network, MSNBC, CNBC and Bravo, for the first time ever, so that DISH customers can easily verify their subscriptions and watch Olympic coverage live online at no additional charge. Those subscribers who sign in and verify their subscriptions by Friday, July 27 can enter the NBC Olympics Live Extra Sweepstakes for a chance to win a trip to the US Olympic Training Center in Colorado Springs, an HDTV, and other prizes, courtesy of NBCUniversal. DISH customers should follow these verification procedures to access Olympic programming via NBCOlympics.com:
1. Go to NBCOlympics.com/LiveExtra
2. Click the "Click here & Get Ready" button
3. Select DISH as your TV provider
4. Enter your DISH Online ID and password that corresponds with your account
5. You are signed in throughout the Games on that device! - Mobile and Tablet Apps: NBCUniversal is offering two apps for mobile and tablet viewing. The NBC Olympics Live Extra app is available to verified DISH customers and offers the same live streaming and event replays available via NBCOlympics.com/LiveExtra. The NBC Olympics app includes short-form highlights, schedules, results and more and also links to the NBC Olympics Live Extra app.
- On Demand: NBCUniversal is making Olympic highlights and full-event rewinds available via DISH's Video-On-Demand service. See U.S. athletes compete in Diving, Gymnastics, Swimming, and Track & Field with over 100 highlights covering the U.S. Trials.
Pre-Games: Viewers can access more than 120, 4-8 minute clips available in SD and HD.
In Games: NBCU will offer more than 550 highlight clips, in addition to 240 full-length event replays, available within 24 hours of the event completion, all in HD and SD. - Interactive TV: DISH customers will have access to an on-screen interactive application with NBCUniversal's real-time medal counts, athlete bios, team USA reports, Olympic news and more. The interactive TV experience is available to DISH customers during Olympic programming on the networks of NBCUniversal.
- Specialty Channels: Dedicated 24/7 basketball (channel 147) and soccer (channel 148) coverage is available to DISH customers.
