Retention is going to be based on the quality of customer. Pay your bill late, or only partial payments, you get maybe $5/6 months. They will wipe their hands clean and wish you better luck in your future endeavors. Be a long time customer that has great payment history and top packaging, and they will likely throw huge discounts and upgrades your way, along with period movie channels and discounted movie channels. Its a business, they want money, and each individual customer has a worth. Funny thing, though.... DTV does the EXACT SAME THING. I just read an article with White talking about concentrating on the true loyal customer and stopping handing out credits to those on the fence. It was eye opening, and a very nice read. Wish I found it when it came out in November.
