Facebook's "highest and best use" for a company is to drive traffic to their main site. Most sites, (including one like ours for our radio station) change only "now and then" and are like the online "cornerstone" for a business, with Facebook calling attention TO the site and to information that changes faster than traditional sites-do.
In the case of Satelliteguys, however, the site ITSELF is constantly updating, changing, propagating, and growing, thus IT is the vehicle that 'net users will go to more often for specific topics and reasons, as IT changes and follows things so fast with SO many categories of discussion and so many users!
This site is unique in that it has such a large following ITSELF that a presence on facebook is good to have, but certainly NOT required to contribute to increased success of this site!